Page 6 - HFA Dateline 2021 Q1 Spring
P. 6

GETTING TO KNOW HFA’S STAFF








            This past year Hemophilia Federation of
            America welcomed the following new staff

            members to help better serve the bleeding
            disorders community.












                                                                               Keirsten Shaffer

                                                                        Digital Communications Manager


                                                                     Keirsten’s main focus is enhancing HFA’s online
                                                                     content and website to provide the bleeding
                                                                     disorder’s community with the information
                                                                     and resources they need in a positive user
                                                                     experience, including improving use on mobile
                  Tatiana Pacheco Parés                              devices, as the world has shifted into using
              Helping Hands Program Coordinator                      phones to look for information and conduct
                                                                     daily business. “We want our community to
                                                                     have a great experience when looking for
            Tatiana works on HFA’s Helping Hands team,               information or seeking assistance on our
            working to provide direct financial assistance to        digital platforms,” she said.

            families in need, as well as connects community
            members with vital resources and services. She             Keirsten has been in the world of

            also collaborates with other HFA staff members             communications since college. Over the
            to create accessible and culturally competent              years, she has done community work with
            resources for Spanish-speaking community                   her communications background, such
            members.                                                   as founding a farmers market that is still
                                                                       thriving and directing a pilot program to
              She’s a licensed social worker and earned her            assist small businesses with startup or
              MSW with a concentration in international                growth.
              social welfare from Columbia University. Her
              social work experience includes providing case           She has launched two businesses — a Pilates
              management services to refugees and asylees              studio and a public relations agency.
              in New York City and providing support to
              children and their families in a school setting.         She is the proud mom to a very cool
                                                                       20-year-old, who is a personal trainer in D.C.
              After living and working for several years in
              New York and abroad, she returned to her                 She loves to travel, so she doesn’t own pets
              home in Puerto Rico. In her spare time, she              or plants, but she loves cooking and calls
              enjoys relaxing at the beach, water sports               it her therapy. She is a Pilates instructor
              and traveling. She is an adventure seeker who            and licensed massage therapist and loves
              loves learning about people and trying new               working with clients to make them feel
              things.                                                  better. She also loves to hike.
        6      DATELINE FEDERATION < www.hemophiliafed.org
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