Sanofi Genzyme Launches Innovative and Educational Audio Adventure Series for People Treated with ALPROLIX®

Industry News
The following is a press release from Sanofi Genzyme. Find the full press release here.

Sanofi Genzyme, the specialty care business unit of Sanofi, announced the launch of a first-of-its-kind audio adventure series designed to provide an engaging and educational infusion experience for ALPROLIX® [Coagulation Factor IX (Recombinant), Fc Fusion Protein] patients and their caregivers.
Part educational and part entertaining, each three- to five-minute audio adventure takes hemophilia B patients on an exciting infusion mission in the bloodstream with a team of “Infusionauts”. Along the way, listeners learn about prepping for an infusion, the importance of prophylactic treatment, safety considerations, and the role of factor IX in hemophilia B.
Kim Phelan, Vice President of The Coalition for Hemophilia B commented, “We are very excited about Sanofi Genzyme’s new audio adventure series. We believe providing engaging and educational tools like this new skill for Alexa have the potential to improve the infusion experience for families experiencing hemophilia B.”
The series currently consists of eight different stories created based on recent patient research and focus groups that revealed parents and caregivers often find it challenging for young patients to sit still during the 15- to 20-minute infusion process. Additionally, they expressed a need for educational materials to help families learn about hemophilia B and infusing. The Infusion Squad skill for Amazon Alexa is available on Alexa-enabled devices.
“We are committed to meaningfully improving the lives of patients and their caregivers,” said Jeff Schaffnit, Head of U.S. Rare Blood Disorders at Sanofi Genzyme. “Our goal with this adventure series is to keep patients involved during their treatment while also providing a creative and fun way to learn how ALPROLIX works in the body, with a little help from some heroic characters who share their mission.”
Patients and caregivers can enable the skill on the Alexa app, Alexa Skills Store, or on any Alexa-enabled device by saying “Alexa, open Infusion Squad“.