Emily Roush-Bobolz

Senior Communications Manager

Emily has more than 20 years experience in communications and marketing and has held several communications-related roles at HFA.

Her passion has always been writing and editing for publications, social media, or wherever the written word or creative communications strategies are needed to tell a story or compel a donor.

Emily has a BA in journalism and another BA in integrated marketing. Prior to joining HFA, she was a newspaper journalist before working on communications teams in healthcare and higher education, as well as serving as public relations chair for numerous nonprofit boards.

While Emily does not have a bleeding disorder, she does have two rare diseases which led to a kidney transplant in 2016, so her life experience gives her a deep understanding and unique perspective in serving a patient community.

She lives in a small community south of Des Moines, Iowa, with her two children, three cats, husband and stepchildren. Flowers are also a big passion for Emily. If she had not pursued the field of communications, she would have become a horticulturist. When not writing, she owns and operates a small flower farm where she grows specialty cut flowers and designs bouquets to sell at local markets and through local shops and florists.