Page 13 - HFA Annual Report 2013
P. 13
yeAr in revieW | eDuCAtIonAl

CoMMunICAtIonS SCHolARSHIp

e ffective communication serves as the foundation for everything we do. wInneRS

it’s important and vital that we listen to the bleeding disorders commu-
n 2013, hFA awarded $1,500 in edu-
nity’s needs, produce interactive educational tools, and engage through our i cational scholarships to ten prom-
programs and services. ising students. these educational
Highlights: scholarships are in four areas: gen-

• Print – Quarterly newsletter, Dateline Federation, eral educational scholarship, sibling
continuing educational scholarship,
was sent to 13,000 households each quarter. Parent continuing educational schol-
• Website – Average 10,000 visits per month arship, and Artistic encouragement
• Social Media – HFA has the most engaged and active online grant.
community for people with bleeding disorders.
• Facebook – 7,340 likes HFA awarded
- 5 successful awareness campaigns were launched including: $15,000 among
Hemophilia Awareness Month, Hepatitis Awareness Month, 10 promising
world AIDS Day, and Rare Disease Day, world Hemophilia Day. students.
- over 300,00 people were reached on Facebook during
Hemophilia Awareness Month (March 2013).
• Twitter – 1,500 followers
- Began monthly twitter Chats with the national Hemophilia Founda-
tion to help answers questions and provide resources/information.

• Bi-weekly Educational Eblasts – 48 total
• Videos – Five new outreach and educational videos for a
total of 56 educational community videos.
“ HFA’s infographics “ when I have a
during Hemophilia bleeding disorder
Awareness Month make related question, I go to
it easy to share and www.hemophiliafed.org.
It is so easy to use, and
reach those outside has great resources
the community. ” and tools. ”
   8   9   10   11   12   13   14   15   16   17   18